Your skin’s appearance and health depend to some extent on how much effort you exert to implement proper care. If you follow a well-structured, regular skincare routine, you should achieve a youthful, glowing, smooth, healthy complexion.

In addition to applying cleansers and moisturizers, your skin can benefit from a serum. You’ve probably come across “skinfluencers” on social media discussing popular products, and they always include a serum. While not every formula is equally as effective, in this article, we’ll explain how to choose the best face serum for you.

What is a Face Serum?

A facial serum is a lightweight skincare product that delivers a high concentration of active ingredients to your complexion. The skin absorbs them more deeply than a thicker moisturizer, as face serum has a watery or gel-like consistency.

In addition, face serums usually contain only a few specific ingredients with precise benefits, allowing for targeted skincare that addresses specific concerns. These formulas range in price from very affordable to quite expensive.

What Does a Serum Do For Your Face?

There is no simple answer to the question, “What does serum do for your face?” because the benefits depend on the specific formula. We discuss the advantages of face serums in more detail later in this article.

Generally speaking, serums rely on potent bioactive ingredients to address specific concerns and offer benefits like hydration, antioxidant protection, skin brightening, and anti-aging. Some serums tackle problems like age spots and hyperpigmentation, wrinkles, or acne.

They protect and nourish the skin on your face and should ideally complement your routine without leaving behind an oily residue. Adding a daily serum could take your skincare regimen to a new level and give your complexion what it requires to appear more youthful and radiant.

ACE Ferulic

What Type of Face Serum Should You Choose?

To achieve optimal benefit from a face serum, consider your skin type and the specific concerns you want to address when selecting a product. If you choose a random formula, you may not experience the desired effects because the ingredients do not address your issues. Let’s discuss how to select the best face serum for your needs by exploring the main types.

1. Anti-Aging Serums

Among the many options on the market, anti-aging serums are numerous. Age is a factor we can’t avoid, but with the optimal serum, you may experience a significant decline in fine lines, crow’s feet, and wrinkles.

As there is a large selection of products, it’s crucial to consider the specific skin issues you want to target and their severity when choosing an anti-aging serum. For example, you don’t need an intensive serum if you only have mild signs of aging.

The Ace-Ferulic Photo Aging Defense Serum offers an ideal solution for all ages and skin types. It’s gentle on your complexion as it repairs the skin barrier and protects against further damage. Research [1] indicates that following a regular anti-aging skincare routine improves firmness, elasticity, and hydration.

2. Retinol Serums For the Face

Retinol is a popular ingredient in skincare products, including several serum types like anti-aging, acne, and general skin health formulas. It effectively speeds up skin cell turnover, exfoliates, and unclogs the pores [2], making it ideal for an acne-prone complexion.

In addition, retinol helps to reduce signs of aging, such as fine lines and wrinkles. Many people who use retinol serum for face health say it gives their skin a plump, glowing appearance.

3. Skin Brightening Serums

Hyperpigmentation, dark spots, and uneven skin tone are common issues that can be unpleasant, but there are potent serums with ingredients that can brighten your complexion. Some formulas focus on improving skin health in general, while others offer more targeted treatment for problems like dark spots.

4. Hydrating Serums

Hydration is an essential component of skin health, and when your complexion becomes dehydrated, you may notice dryness and additional visible signs of aging.

Hydrating serums are ideal for improving your skin’s overall appearance, as they can eliminate dryness and plump to smooth wrinkles and fine lines. Excelagene Intensive Hydration Serum is an optimal moisturizing serum with ingredients like hyaluronic acid [3], peptides, and Ameliox.

5. Dry Skin Serums

Many people struggle with dry skin, and in severe cases, this could lead to flaking, redness, pain, sensitivity, and rash. If you are experiencing these issues, you may benefit from adding face serum for dry skin to your daily regimen.

Individuals with a sensitive complexion should choose a gentle serum that reduces dryness without irritating. We recommend the all-natural Stemnucell Dermal Regeneration Serum that deeply hydrates, repairs the skin barrier, and reduces wrinkles and fine lines.

6. Collagen Boosting Serums

As we age, collagen naturally starts to decline, and a serum that boosts levels of this protein can improve firmness and elasticity to lift sagging skin and smooth wrinkles and fine lines. One 4-week study [4] of women found that a topical tripeptide formula offered anti-aging skin benefits by lowering levels of oxidative stress.

7. Acne and Sensitive Skin Serums

If you have sensitive, acne-prone skin, you have to be extra careful when selecting a serum. Some formulas may clog your pores, increasing your risk of breakouts, and others contain ingredients that could irritate the complexion.


What Are the Benefits of Face Serum?

Now that we’ve looked carefully at the different types of face serums, let’s discuss their benefits in more detail. These are the key advantages of adding a serum to your skincare routine.

1. Absorbs Quickly

If you’re wondering, “What does serum do for your face?” you should know that fast absorption is a primary benefit. Most quality formulas penetrate deeply into the skin, causing the active ingredients to rapidly take effect.

2. Soothes Sensitive Skin

If you have sensitive skin, use a gentle serum with ingredients that heal irritation, reduce redness, and prevent burning and itching.

3. Reduces Signs of Aging

Some serums help reduce signs of aging. The best face serum products with optimal bioactive ingredients decrease the depth of fine lines and wrinkles, fade age spots, and rejuvenate the complexion.

4. Provides Antioxidant Benefits

Most serums are packed with antioxidants that destroy free radicals to lower oxidative stress. This offers anti-aging benefits, repairs the skin barrier, and protects the complexion from UV rays and other harmful environmental agents.

5. Produces Visible Results

High-quality serums offer visible results, and in some cases, you may notice improvements in texture and hydration quickly after application. In addition to these effects, a serum also offers significant long-term skin health benefits.

How to Apply Facial Serum?

It’s essential to learn how to apply serum on face skin correctly, so you receive all the benefits. Follow the specific instructions for each product, but generally, begin by cleansing your face and applying toner.

Follow up with a small amount of the serum, and allow your skin to properly absorb it before applying other products, like moisturizer or makeup. The best face serum should take only a few moments to dry, but some take longer. Keep this in mind during your skincare routine.

Frequently Asked Questions

Do face serums work?

A quality face serum should work well, as long as you choose the most suitable formula for your skin type and overall condition. It’s important to choose a product based on the specific needs of your complexion.

What is the right age to start using a face serum?

The best age to begin using a serum depends on the individual and the product type. For example, teenagers and some adults can benefit from acne serums. Most anti-aging serums are ideal for older adults, but they can also offer preventative benefits to people in their 20s or 30s.

Is it OK to use face serum every day?

You can use a gentle face serum that has no harsh ingredients daily without a problem. However, always check the label and follow the instructions as stated for each product.

Do I need moisturizer if I am using serum?

In most cases, it’s a good idea to include both a serum and a moisturizer in your daily skincare routine. Wait for the serum to absorb into your skin first before applying moisturizer.

Is serum essential?

Some people think that using serum is overrated, however, once you experience the benefits, you’ll see how essential it is to include it in your regular skincare routine.

Can I leave a serum on overnight?

There are specific overnight serums available. Take a close look at the usage instructions to determine whether you can leave a serum on while you’re sleeping.


The best face serum for you depends on your age, skin-related issues, and goals for using the product. We recommend taking an individualized approach to selecting a facial serum, basing your choice on your specific needs and preferences.



Amna Eltawil

Amna Eltawil

Amna Eltawil is an Egyptian journalist who grew up on the coast of the Mediterranean in Alexandria, Egypt, before moving to Cairo and getting her bachelor's in journalism. From there, she went on to cover new stories and entertainment news for several local and international platforms. Amna enjoys visiting cities on the Mediterranean reminiscent of her childhood city Alexandria, like Barcelona, and she can never have enough of Paris, where she simply likes to walk the streets of the city and enjoy a simple Parisian crepe or have a chill picnic.

Written by Amna Eltawil

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