While your skin may still be very healthy in your 30s, some changes occur which can impact the appearance of the complexion. As such, you may need to reassess your skin care products and develop a specific skincare routine during your 30s.

At this age, you could still experience breakouts, oily skin, and other issues that impact a younger complexion. However, once your 20s end, you may begin to see the first signs of aging on your skin, such as fine lines and wrinkles.

In this article, we’ll discuss the changes in your skin after 30 and give you the ultimate skincare routine to slow aging and keep your complexion youthful and radiant. 

Skin Changes that Appear in Your 30s

Your skin may become less firm in your 30s as it begins to lose collagen and elastin, leading to some sagging, loss of elasticity, and fine lines and wrinkles. At this time, your pores may become larger than in the past for a rougher skin texture.

In this decade of our lives, cell turnover slows so that dead skin cells remain on our skin for longer. This could lead to a drab complexion that lacks radiance. If you’ve spent a lot of time in the sun, you’re more likely to show premature aging like wrinkles or hyperpigmentation in your 30s. Your skin may also have more difficulty retaining moisture, and levels of hyaluronic acid, which keep your skin hydrated, begin to decline. This could lead to dry, flaky, and drab skin if you don’t follow a skin care regimen for the 30s using the right products and ingredients.

Ideal Skincare Ingredients to Use in Your 30s

There are key products and ingredients you should begin using in your 30s to deal with some of these issues, starting with a richer cleanser that helps unclog your pores. A deep clarifying product with ingredients like white willow bark can remove dead skin cells, dirt, and oils from the pores to decrease your risk of breakouts and promote a radiant complexion.

Once your 30s hit, you should consider adding an antioxidant serum to your daily regimen to repair damage to the skin barrier and protect from harmful environmental elements like UV rays. In addition, use an anti-aging eye cream to protect the thin skin from developing wrinkles and fine lines. 

Moisturizing is important in your 30s to prevent your skin from drying out and keep it plump and smooth of wrinkles and lines. Look for ingredients like hyaluronic acid to hydrate, ceramides to form a protective barrier and prevent moisture loss, and collagen or peptides to tighten and smooth lines and wrinkles.

You may also consider adding a mask or peel to your regimen once a week with ingredients like alpha hydroxy acids or retinol to exfoliate dead skin cells and promote a radiant glow. Naturally, you should always finish your daily routine with sunscreen to protect from damaging UV rays that promote premature aging.

Skincare Routine for Your 30s

Now that you’re in your 30s, it’s important to reevaluate your skincare routine and formulate a new regimen that deals with current concerns. In the following section, we’ll explain how to build an easy skin care routine for your 30s in the morning and evening.

Morning Routine 

Your morning skincare routine is essential for keeping your complexion cleansed, hydrated, and protected from outside elements that could cause damage. These are the steps we suggest and some of the top products that we recommend.

Step #1 - Cleanse Lightly

Start your morning with a gentle cleanser that removes dirt, oil, and dead skin cells without stripping the skin of the natural lipids, which protect skin barrier function and keep the complexion hydrated. 

Look for exfoliants like lactic or glycolic acid to help deal with the slower cell turnover you experience in your 30s. However, make sure the product also has some gentle, soothing ingredients like lavender oil. We recommend Rejuvoderm as the ideal cleanser to use in your 30s, as it gently exfoliates the skin while maintaining its firmness and keeping moisture levels high.

Step #2 - Tone

You may have skipped toning in your 20s, but once you get to your 30s and cell turnover slows it becomes much more important to remove excess dirt, oils, and dead skin cells. This helps prevent your pores from getting clogged, leading to possible breakouts, and keeps your skin glowing and radiant. 

Your toner should include exfoliating ingredients, like witch hazel, and substances high in anti-inflammatory agents and antioxidants, like allantoin and licorice root, to reduce redness and swelling, repair damage, and protect from premature aging.

Maxatone is the optimal toner for use in your 30s, as it cleanses deeply, purifies, protects from damage, soothes redness and irritation, and helps keep hydration levels high. 

Step #3 - Serums

The best face regimen during your 30s should include a rich serum with anti-aging properties to help prevent the development of premature wrinkles and fine lines. Look for a formula with ingredients like peptides, which enhance collagen production to tighten the complexion, and hyaluronic acid, which boosts moisture levels and plumps the skin to smooth lines and wrinkles.

Excelagene includes these ingredients and others that are anti-inflammatory and antioxidant-rich to soothe, slow premature aging, and protect against harmful environmental elements. It also boosts hydration levels to prevent a dry, flaky complexion and tightens the skin to smooth wrinkles and fine lines.

Step #4 - Moisturize

Making sure your skin stays hydrated is crucial in your 30s to prevent a dry, flaky complexion, as moisture levels may begin to drop at this time. Look for humectants like hyaluronic acid that draw moisture and other deeply hydrating ingredients such as algae and natural plant sugars. 

We recommend Infusoderm, a deeply hydrating, soothing formula that revitalizes the complexion, provides anti-aging benefits, and is rich in powerful antioxidants that repair and protect the skin barrier. 

Step #5 - Sunscreen

Sunscreen is important for everyone, but in your 30s, damage from UV rays can begin to create premature signs of age like wrinkles and lines The sun also dries out the complexion, zapping hydration, and it can cause age spots or hyperpigmentation. 

Choose a strong SPF sunscreen or a rich moisturizer which also has SPF protection. Make sure it includes ingredients like zinc oxide, which protect from UVA rays and prevent sunburn, like Dermaxsol. Richly hydrated with ingredients like glycerin, it also prevents moisture loss and soothes irritated skin.

Evening Routine

Just as important as your morning regimen, you should have a consistent nightly anti-aging skin care routine in your 30s with slight modifications. These are the 4 key steps you should follow every evening before bed:

Step #1 - Cleanse

As you did in the morning, wash your face and neck gently with the same cleanser to remove the dirt, oil, and dead skin cells that have accumulated. Don’t over-cleanse, or you run the risk of stripping your skin of the lipids and oils it requires and drying it. Cleansing purifies and freshens your complexion to get it ready for the next step: serum.

Step #2 - Serum

Use your anti-aging serum again at night to help firm your skin, improve elasticity, and prevent and smooth premature wrinkles and fine lines. Serums are absorbed more easily by your skin at night during skin cell regeneration and rejuvenation, thus, this is a key step in your routine. It helps prepare your complexion for the stressors it may encounter during the day.

Step #3 - Night Cream

One of the most important products you need to add to your beauty routine during your 30s is a rich, deeply hydrating night cream to keep up your moisture levels. It also helps soothe your complexion and eliminate any irritation or redness to prepare it for the coming day. 

Once you get to your 30s, the skin dries out much more easily due to moisture loss and UV rays, so don’t skip the night cream if you want to keep your complexion smooth, hydrated, and fresh.

Step #4 - Eye Cream 

A simple skin care routine during your 30s should include a hydrating anti-aging eye cream to protect the skin and prevent premature aging. The skin around your eyes is thin and more vulnerable to the elements and to incurring damage than your face. Choose a cream with hydrating ingredients like hyaluronic acid, squalane, and jojoba oil which plump the complexion, protect, and repair damage.


Question #1 - What’s the best natural skincare routine during your 30s?

In your 30s, you should follow a simple skincare routine, including a morning regimen of cleansing, toning, applying an anti-aging serum, moisturizing, and finishing up with sunscreen. In the evening, cleanse, reapply the serum, use a rich hydrating night cream, and add an eye cream to protect the thin skin from damage and aging.

Use all-natural products in your regimen which use purely organic ingredients and do not include artificial or chemical preservatives which could irritate the complexion.

Question #2 - What’s an affordable skincare routine in your 30s?

There is certainly affordable skincare on the market that can take care of all your concerns you have in your 30s and enrich your complexion tremendously. 

Just because a product has a high price tag does not mean it’s the best on the market. You have to carry out your research on the ingredients, manufacturer, safety practices, and more and read through the reviews to make a good assessment. 

Question #3 - What’s an anti-aging skincare routine during your 30s?

In your 30s, you have to focus on issues like keeping your skin well hydrated, protecting it from harmful UV rays, unclogging pores, and promoting cell turnover. Follow a simple morning routine, including an exfoliating cleanser followed by a toner to remove excess dead skin cells and dirt on the complexion.

Follow up with an anti-aging serum high in antioxidants and collagen-boosting ingredients to protect and repair the skin, tighten, improve elasticity, and slow the development of premature wrinkles or fine lines. Apply a rich, deep, hydrating moisturizer, and finish up with sunscreen. 

At night, use a cleanser, serum, and hydrating night cream. You should also apply an anti-aging eye cream or serum to protect and repair this fragile area.

The Bottom Line 

In your 30s, you may notice changes in your skin like dryness, hyperpigmentation, or even premature signs of age like fine lines and wrinkles. While you might have to work a little harder than in your 20s to keep your complexion healthy, it’s more than possible if you follow a consistent routine using quality all-natural skincare.

Browse our wide collection of products which are ideal for all of your 30s skincare concerns. Our line will keep your complexion healthy and hydrated, balanced, even-toned, smooth, and free of premature wrinkles and lines. Start building your routine today, and in no time, you’ll look like you’re in your 20s again!

Melissa Feldman

Melissa Feldman

Melissa Feldman lives in Toronto, Canada and works as an independent research writer. She has undergraduate degrees in both Teaching and Psychology, and a Master’s degree in Immigration. Melissa is skilled at writing compelling articles and producing academic, marketing, and creative content. She writes about a range of lifestyle topics, including health, fitness, beauty and nutrition. She has more than two decades of experience reviewing and editing publications intended for both public and professional audiences.

Written by Melissa Feldman

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